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According to a report released on Tuesday, the percentage of people who first access news through a website or app has decreased by 10 points since 2018, and younger demographics prefer to access news through social media, search, or mobile aggregators.
According to the Reuters Institute for the Study of Journalism’s annual Digital News Report, audiences on platforms like TikTok, Instagram, and Snapchat pay more attention to celebrities, influencers, and social media personalities than to journalists. The report’s fastest-growing social network, TikTok, is used for news by 20% of people between the ages of 18 and 24, an increase of 5% from the previous year. Less than half of survey respondents, down significantly from 6 out of 10, indicated any interest at all in news.
“There are no reasonable grounds for expecting that those born in the 2000s will suddenly come to prefer old-fashioned websites, let alone broadcast and print, simply because they grow older,” said Rasmus Nielsen, director of the Reuters Institute, in the report. The study was based on an online survey of approximately 94,000 adults conducted in 46 markets, including the United States.
A 6-point drop from 2016 when the survey last asked the question, less than a third of survey participants said that having stories chosen for them based on their prior news consumption is a good way to get news. However, people still slightly prefer algorithms to editors or journalists when choosing their news.
“There are no reasonable grounds for expecting that those born in the 2000s will suddenly come to prefer old-fashioned websites, let alone broadcast and print, simply because they grow older,” said Rasmus Nielsen, director of the Reuters Institute, in the report. The study was based on an online survey of approximately 94,000 adults conducted in 46 markets, including the United States.
A 6-point drop from 2016 when the survey last asked the question, less than a third of survey participants said that having stories chosen for them based on their prior news consumption is a good way to get news. However, people still slightly prefer algorithms to editors or journalists when choosing their news.
The Thomson Reuters Foundation, the charitable arm of Thomson Reuters, provides funding for the Reuters Institute for the Study of Journalism.
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