Naturally, you must first identify your business goals in order to answer the question, “How can Google Ads help you advance your business goals?” A Google Ads campaign that supports the objectives of your business can then be created. By increasing brand recognition, and generating sales in-person, online, over the phone, and in-app, Google Ads can support the growth of your company’s objectives. They can also persuade potential customers to investigate your products.
With Google Ads, you can advance your business goals by attracting mid to low-funnel customers to your landing pages, boosting online and offline sales, and exposing your goods and services to the customers who will benefit from them the most.
If you are preparing for the Google Analytics exam, you might be asked, “How can Google Ads assist you to accomplish your business goals?”. Choose all of the appropriate answers before reading the solution below:
- by increasing brand recognition.
- by promoting sales over the phone, online, in-app, and in-person.
- by influencing how people think about your offers.
- ALL OF THE ABOVE.
The correct one is All of the above.
WHERE CAN GOOGLE ADVERTISING SUPPORT YOUR BUSINESS GOALS? THE ESSENTIALS OF SETTING OBJECTIVES
Prior to using Google Ads to accomplish your business objectives, you must clearly define those objectives. It might be helpful to keep in mind that individuals who are actively looking for the goods or services you offer are more likely to click on your Google Ads. They might even be specifically looking for your company.
Your objectives should take into account these client behaviors.
Here are a few objectives that can be achieved with the sort of targeting available through Google Ads:
- raising the profile of your company within a specific product category.
- enhanced targeting of a particular customer segment.
- increase in online sales.
- Increasing website traffic.
- producing leads.
You can fine-tune your Google Ads campaign to achieve your goals once you are aware of them.
Brand awareness is the main benefit of Google Ads. Based on their search history and demographic information, ads are targeted to particular users. If a user meets the necessary requirements, your ads will be automatically displayed to them, promoting brand awareness. When aiming for the top of the sales funnel, brand awareness is crucial.
At this point, people are looking for information on how to deal with their problems but may not be ready to buy anything. By approaching the customer at this point and providing them with the answers to their questions, you earn their trust and goodwill. By doing this, you greatly increase the chances that they will choose you as a solution provider when they start to descend the sales funnel and get closer to making a purchase.
Google Ads has numerous other ways to increase sales. Google Ads gives you a way to directly contact customers who are more ready to make a purchase and are looking for your solution. The customer will be in the consideration and conversion phases of the sales funnel at this point. Furthermore, since 87% of consumers start their shopping journeys online, having your advertisements show up as the first thing customers see greatly increases your ability to boost both offline and online sales. Pro Tip: Including your contact information in advertisements can increase the phone and in-person sales. To increase sales, you can also include links to your website and app.
Finally, Google Ads can influence people’s decision to consider purchasing your products and services. Google will show your advertisements to users who are already familiar with your brand and are looking for your solution but have not recently visited your website in order to achieve this (Within the last 30 days). Users will be able to view your offerings through this and contrast them with those of your rivals.